u e s t
o l u m n
The first phase consisted of learning, by
means of a questionnaire, the opinion of
FCC Group management on the mission,
vision, values, and on the Code of Con-
duct.
In this phase, 220 managers representing
different age segments, business units,
and seniority in the company participa-
ted after being invited to express their
opinion on the elements of FCC’s official
culture and the level to which it had been
assumed, as well as on the changes and
improvements that they deemed most ap-
propriate. The high level of participation
(74%) made it possible to obtain signifi-
cant knowledge on the perceptions of the
organization and considerably enriched
the process for reformulating the cultural
framework.
The second phase was to compare these
results by interviewing ten senior mana-
gers of the FCC Group and, in the third
