Communication Network - Nº25 - page 34

Rita Antunes, of the Technical Department of the Portuguese branch office.
Víctor Ferreira, of the Communication department in Portugal and Pablo Contreras, FCC Aqualia’s
Communication and Marketing department.
Frank Rogalla, Innovation and Technology manager.
Guillermo Moya, manager of International Development.
FCC Aqualia’s commitment to Portugal
The team from the FCC Aqualia branch
office in Portugal reinforced with the pre-
sence of Eduardo González and Félix Pa-
rra, chairman and managing director of the
company, respectively, took advantage of
the occasion to present the new brand in
Portugal. Representatives from the cham-
bers of commerce, the news media, and
the entire delegation attended the event
in which Jesús Rodriguez, manager of the
branch office in Portugal, underscored the
company’s commitment to the country: “we
are committed to the social development of
this country and for this reason we have
created a company with 100% Portugue-
se capital so that all our efforts revert back
here”. Afterwards, Artur Vidal, manager of
Production and Development in Portugal,
described in detail the key figures and the
projects that the company is currently ca-
rrying out in this neighbouring country.
Positioning
FCC Aqualia is currently executing a com-
munications plan to position the new brand
in Portugal and to stress the added value
generated in a territory when a company
such as FCC Aqualia manages public wa-
ter services: economies of scale, synergies,
and the development of innovation pro-
jects, among other.
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