Communication Network - Nº22 - page 69

Alfonso García, director of
FCC Ambiente’s Technical
Department at the award
ceremony.
FCC is a company,
a brand that listens and interacts
and strives to address the needs
of people
cía, manager of FCC Medio Ambiente’s Te-
chnical Department.
The waste collection truck was a finalist in
the World Smart City Awards and received
a special mention. The vehicle was shown
to various authorities, international delega-
tions, and clients who were present at the
three-day congress.
Among the various personalities who came
to the event, the truck was shown to Xavier
Trías, the mayor of Barcelona, and Víctor
Calvo-Sotelo, the current Secretary of Sta-
te for Telecommunications and for the Infor-
legal and administrative framework for con-
tracting urban services in order to innovate
and create new models for public-private
collaboration in Smart Cities.
The Environment, Infrastructures and Habi-
tability Group focused on analysing innova-
tive experiences in efficient and sustainable
waste management, in the application of
efficiency and urban quality indictors which
are used frequently in various cities, and
automated and smart management of the
sprinkler systems in city parks and gardens.
Today, more than ever, FCC as a driver of
the development of smart cities, with expert
knowledge of the territories of the city, is
aware of the challenges in this new social-
economic context and of the necessary
collaboration among companies, the public
administration, and members of the com-
munity.
The participation of FCC Citizen Services
in Smart City Expo World Congress 2013
was not only driven by a business com-
munication strategy of the company in line
with our current brand repositioning pro-
cess, but also by the values of each of the
three business areas. It also represented an
opportunity to strengthen our relations with
customers and to establish new contacts.
FCC is a company, a brand that listens and
interacts and shows its concern to address
the needs of the members of the commu-
nity. It is a company that strives to improve
the quality of life in cities, maximising the
value of the basic services of a city, essen-
tial for the sustainability of smart cities, and
encourages shared responsibility among
companies, the administration and citizens.
t h e p l a c e
mation Society The mayor of Mecca, Osa-
ma bin Fald Al-Bar, who was also present
expressed his interest in our truck.
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