IMPROVING URBAN WASTE MANAGEMENT.
FCC’s speaker:
Ignacio Arespacochaga Maroto, director of
Systems and Information Technologies at FCC Medio Am-
biente.
Waste poses a great challenge in cities from homes to lan-
dfill sites, and, even though it is not often taken into account, from
its origin to homes. How can we ensure that the process is more
efficient?
THE BUILT ENVIRONMENT FOR MOBILITY.
Javier Ainchil Lavín, technical manager of FCC Construc-
ción
acted as the moderator of this round table discussion.
Mobility explained through the built environment. How can we
give priority to the public space in our cities, the space between
buildings?
Parallel session:
Round table discussion:
The stand: 24 hours with the citizen
FCC’s stand at the congress made a
great impact thanks to the fusion of the
sustainability and smartness concepts,
with recycled materials, based on the
concept that “FCC is with the citizen 24
hours a day”.
The stand became a meeting point for the
three business areas, a brand scenario
and a platform for presenting the Group’s
strengths, demonstrating what we are
and what we do.
Relevant information on the Company and
its market positioning within the Smart Cities
concept was shown on screens, panels, and
interactive supports. All the business areas
were reflected, representing the diverse acti-
vities of the company, as well as some of its
most relevant smart projects and solutions.
A 3D interactive support was also used to
present the services that FCC provides 24
hours a day, in addition to the correspon-
ding charts, bolstering the above-mentioned
concept.
All of this was done without overlooking our
international positioning and vision.
Numerous contacts were made at the stand
with several delegations and clients. There
were also private presentations on initiati-
ves and projects, meetings with potential
clients and with contacts who showed an
interest in generating business opportuni-
ties.
Once again, the need and willingness of
having greater contact among the different
business units for generating business
opportunities was evident and the stand
became the perfect spot for networking.
t h e p l a c e
