Barcelona
awards
Cemusa
largest public
newsstand contract in Spain
Barcelona City Council has awarded CEMU-
SA the contract for the maintenance and ad-
vertising operation of all the city’s newsstands
for a renewable period of five years.
The award of this public tender allows Ce-
musa to continue and expand the services
provided since 1996, courtesy of the con-
tract signed back then with the Professional
Association of News Vendors of Barcelona
and Province for the maintenance and adver-
tising management of the city’s newsstands.
CEMUSA was at the time involved in their
design, manufacture and installation, and
over the intervening seventeen years the
newsstands have blended in perfectly on pu-
blic thoroughfares, enjoying excellent mainte-
nance and administration.
Thanks to this contract, for the first time one
single company will now be responsible for
maintaining and operating the advertising pa-
nels of all the newsstands across the city of
Barcelona. CEMUSA will see its stock increa-
se by 50%, from the 263 newsstands cu-
rrently managed to 396. After the expansion,
this contract is the largest one as far as num-
ber of newsstands managed by CEMUSA is
concerned, even more than such other major
contracts as New York, Lisbon and Malaga.
Cemusa Airports transforms airports
CEMUSA Airports has revamped the spaces
of these airports, through which more than
160 million passengers have already passed,
with a line of units developed by the King &
Miranda Design studio. Thanks to their trans-
parency, lightness and functional innovation,
they succeed in creating a luminous space
while also respecting the surrounding archi-
tecture. Among the new units are striking 5-m
columns situated in large open spaces such
as check-in halls, graphic presentation panels
or large illuminated advertising panels, all of
them using LED lighting.
Digital products have acquired greater rele-
vance and CEMUSA Airports is committed
to extending them to a higher number of air-
ports. Currently, thirteen of them have given
centre stage to these products in spaces with
intense passenger traffic. Eye-level and free-
standing elevated panels, columns with 70”
screens or large formats such as video walls
or projectors have been located in areas of
optimal visibility such as check-in and boar-
ding areas.
The commercial offering is complemented
with the unlimited creative possibilities of
spectacular marketing. Airports are an ex-
ceptional communications platform where it
is possible to undertake virtually all kinds of
actions and events, and with this in mind our
technical solutions department.
New communication spaces
For further information on CEMUSA TEC
and CVision, the augmented reality APP of
Cemusa Tec, visit the websites: http://www.
CEMUSA TEC, has developed novel-
ty applications such as the CVision
enhanced-reality App, which multiplies
the power of advertising messages and
transforms the airport into a startling in-
teractive and entertainment space whe-
re the traveller is immersed in a world of
unique experiences.
Cemusa TEC
