is launched
The new FCC Construcción Brand Manual,
which explains how to use the brand co-
rrectly, is already available.
This Corporate Identity Manual defines the
criteria and basic standards for the correct
application of the FCC Construcción brand.
It is addressed to all members of the com-
pany, particularly those involved in the de-
sign or execution of any image or commu-
nication element.
The business areas area classified into three
different activities: Infrastructures, Environ-
ment and Water and are legally covered by
the corporate name of FCC Construcción,
S.A. in the case of this manual.
We are a large group of people working at
the same organization but with very activi-
ties that are highly diversified geographica-
lly and by sector. Together, we must strive
every day to build and feed a unique image
of our FCC brand among our various target
audiences.
Correct compliance with the standards
contemplated in this guide by all of us will
contribute to create a uniform image of
FCC aligned, in its case, with the corporate
descriptor, “Citizen Services” thereby ma-
king it easier to differentiate the company
and contribute it its consolidating its market
positioning.
Taking into account the foregoing, the ob-
jective of this manual is to address two ob-
jectives in the short term:
•
Establish and illustrate, didactically, the
standards for the correct use of the FCC
Construcción brand, and the use of all
See Pdf
related brand aspects (correct use of the
graphic identity, colour, locations, and ty-
pography).
•
Explain, by means of examples, the co-
rrect application of the FCC Construc-
ción brand in some elements and points
of contact, indicating the correct and in-
correct uses in each specific case.
Brand
manual
C o r p o r a t e
The
FCC Construcción
