Two of FCC’s communication initiatives
were awarded several international recogni-
tions. The grand content campaign carried
out last Spring in the online edition of the
Financial Times was one of the finalists for
the European Excellence Awards granted
by the European Association Communica-
tion Directors Awards.
This communication campaign was carried
out by the advertising firm Shackleton for
the Citizen Services Group, competing in
the “Corporate Advertising” category with
Germany’s BMW, the Dutch ING Direct, the
French company Dassault Systems, and
the Portuguese company Zon Optymus
which were the winners in this category.
FCC’s communications
wins two international prizes
The other international award went to last
year’s Christmas campaign “From junk to
toy”. On this occasion, the Citizen Services
Group won a silver award at the Inspiratio-
nal Festival. The contest is organised by
IAB Spain, the association representing the
advertising industry in Spain’s digital media
and aims to demonstrate year after year all
the inspirational and innovative potential of
digital advertising and communications.
The members of the panel of judges investi-
gate all the sector’s aspects that contribute
new ideas, from technology to creativity as
well as business strategies, applications,
new ideas, research and new formats and
supports.
A total of 269 advertising campaigns and
digital advertisement and communication
were registered in the twelve categories.
FCC’s “From junk to toy” initiative won a sil-
ver award in the Comprehensive Campaign
category.
José Manuel Velasco
member of the State
Corporate Social
Responsibility Board
José Manuel Velasco Guardado, general
director of Communication and Corporate
Responsibility of the FCC Group, has been
named a member of the State Corporate
Social Responsibility Board (CERSE, Spa-
nish acronym). This board is the main ad-
visory body of the Government of Spain on
issues relating to corporate social respon-
sibility.
The State Board of CSR, presided by the
Minister of Labour and Immigration, is a
collegiate body formed by the adminis-
tration, trade union and business organi-
zations and prestigious institutions in the
field of social responsibility. Its function is
to advise the Government of the Nation to
identify and promote best practices and to
propose social responsibility policies to the
Government’s executive branch.
José Manuel Velasco, a member of FCC
Group’s Steering Committee, has a Degree
in Computer Sciences from Universidad
Complutense of Madrid, and is the chair-
man of the Association of Communication
Managers (Dircom), member of the world
council of the Global Alliance for Public Re-
lations and Communication Management
and an honour member of Forética.
C o r p o r a t e
