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The
Place
Effective from
1
st
February 2016, 14
.A.S.A. companies in the
Czech Republic changed
their business names.
All these companies
also started presenting
themselves with a new
FCC Environment logo.
Change in the business
names of 14 .A.S.A. companies
in the Czech Republic
The rebranding process was launched
back in March 2015, and it affects the entire
.A.S.A. Group, whereby .A.S.A. companies
started presenting themselves with the
FCC Environment logo. In the Czech
Republic, this change has so far concerned
only two companies, but following an
approved implementation plan, gradually
other subsidiaries should start appearing
under the new brand. This notwithstanding,
during 2015 the Czech Republic made
the decision to expand the rebranding
programme and as the very first of all
.A.S.A. countries to do so, embarked on
the process of changing not only the logo,
but also at the same time the companies’
business names.
New names
Thus the change in the business names
concerns all-in-all 14 .A.S.A. companies
in the Czech Republic. As of 1st February
2016, 12 of them started presenting
themselves with the new logo, FCC
Environment. These are joint ventures,
which required these changes to be
discussed with and approved by the
other partners and stakeholders in these
companies.
The February target date was chosen
in particular for organisational reasons.
First the new names had to be approved
by lawyers and subsequently also by
the partners in these subsidiaries at
extraordinary general meetings which had
been held almost until the beginning of the
Christmas season.