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FCC promotes
road safety
in Costa Rica
FCC has launched a road safety campaign
in Costa Rica with the slogan “1, 2, 3 Brid-
ge, three simple steps to arrive safely at
home” in order to create awareness among
the population on the importance of using
the pedestrian bridges in Cañas-Liberia, a
project being executed in the country by
FCC Construcción.
Developed in coordination with the Ministry
of Public Works and Transport (MOPT), the
Inter-American Development Bank (IADB),
and the Council for Road Safety (COSE-
VI), the project aims to create awareness
among pedestrians, especially children at-
tending schools near the road, to use the
pedestrian bridges to avoid traffic accident
deaths.
To train pedestrian, several fun-information
actions were designed: information mate-
rial, talks, meetings with teachers and pa-
rents, giant posters, drawing contests, and
the design of murals.
Well-being for all citizens
With these activities and the support of
Pipo, one of the characters of the cam-
paign, the objective is to teach preschool
and primary school children how to cross
the pedestrian bridges in three simple
steps. Mauricio González, the manager of
FCC Construcción in Costa Rica, explained
that the objective of this social responsibility
project is the welfare of all the residents in
Cañas, Bagaces and Leria and is in kee-
ping with the company’s corporate social
responsibility policy.
“Using the pedestrian bridge means pro-
tecting something very valuable: life. The
campaign has a high information compo-
nent with clear messages that make it pos-
sible to encourage a responsible road cul-
ture, where children learn how to cross the
pedestrian bridge in a safe way”, González
explained.
Six schools with about 1000 children are in
the zone of influence of the project. These
children walk, ride horses or a bicycle to
school and many of them do this without
an adult accompanying them.
11 pedestrian bridges
The Cañas-Liberia section will have 11 pe-
destrian bridges situated in the main popu-
lation centres to increase the safety of the
pedestrians who travel in this area to go to
healthcare centres, homes, or schools.
FCC encourages communities to be agents
of change, safeguarding their lives by using
the pedestrian bridges.
The project aims
to create awareness
among pedestrians,
especially children at
nearby schools, to use the
pedestrian bridges.
Slogan of the campaign:
1, 2, 3 Bridge,
three simple steps to arrive
safely at home