.A.SA Abfall Service has
created a raw material
brand for used mineral
oH, known as .A.S.A. Lube
Urban Mining instead of
recycling - extracting
value out of waste.
Urban Mining is the new
trend-extracting resources
from anthropogenic
deposits, exploring and
processing secondary raw
materials. What is
currently in vogue for
copper has been a
standard practice since the
1990’s for glass and paper
and can be extended
to numerous other fields.
Created for highest requirements
In Austria, .A.S.A. is engaged in collection of
usedmineral oil, originated from gas stations,
car workshops, industrial companies or
truck fleets, and distributes this material to
our destinations such as oil refineries as well
as power and heating plants.
And yet, used mineral oil as a raw material is
not a second choice product. Due to its
material properties it can be used and
subjected to the highest quality requirements,
for example, in professional motor sports.
.A.S.A. Abfall Service AG has now given its
product a name, for the first time, secondary
Have you ever
know that .A.S.A.…?
lt’s not used mineral oil it’s .A.S.A. Lube
raw material oil is delivered to the customers
as a brand – .A.S.A. Lube.
.A.S.A. Lube is the outcome of an intense
marketing project, where .A.S.A. analysed
the market situation for the application of
used mineral oil in Austria and Europe,
studied the concept of B2B marketing and
conducted detailed need-analyses with our
main partners during personal interviews.
.A.S.A. Lube stands as a brand that reflects
the needs of our customers for a tailored
quality and secure supply. These two main
needs are symbolised in the brands name
logo.
Secondary raw materials are no longer
considered second choice products, they
