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The greatest qualitative and quantitative
leap in this history of CRD was achieved
thanks to the incorporation of new printing
equipment and servers
The first pillar is to pass on the expenses.
The department has its own cost centre for
allocating expenses and revenues. We live
in a time when everything is instant and im-
mediate, where every second counts.
The second pillar is availability, one of the
key factors to meet requirements in the
shortest possible period of time. “We have
learned and become acquainted with the
latest in digital printing so that we can work
with faster response time and can be able
to tackle all types of orders”.
The third pillar consists of the current tech-
nical resources and the added value that
they provide, or, what would be the same,
“savings in high-value hours”.
No pillar, however, can last in place without
dedication, perseverance, and involve-
ment, a solid base which has been possible
thanks to Javier Martín and his team. He
has been performing his work “with the pri-
de of the 30 out of the 37 years that he has
worked at the company with full dedication
in these tasks and will all the enthusiasm
intact despite having worked many nights,
weekends, and many long working days.
Nevertheless, he said, “you forget all this,
you think about all the years of work and
you feel proud and satisfied since we grew
professionally, trained competent people,
and also because “your” company has re-
cognised your work and has provided more
mechanical as well as human resources”.
He added that, “even though you “work in
the shadow” and never know the real sco-
pe of the work performed, it is essential and