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Knowledge
A great step forward, together,
towards a
A sign of strength and unity
Each and every individual who is part of
FCC contributes to show, internally and ex-
ternally, that they are part of a great Group
that is committed to the welfare of citizens,
a leader in environmental services, wa-
ter management, and infrastructures. The
Company’s image is a key element that
determines the perception of the company.
The collaboration of all FCC personnel to
ensuring that the brand has one single
identity and represents the strength and
unity of a great services Group will contribu-
te to having the company perceived in the
best light so as to maintain and increase its
market share.
The Group’s Strategic Plan sets out clear
guidelines for the coming years: concentra-
tion on three business areas; cost savings,
improving profitability, and international ex-
pansion. As to this last point, it is essential
to have a global brand to increase internal
and external recognition and one that can
generate more business opportunities.
FCC’s branding strategy seeks to achieve
the greatest simplicity in the Group’s brand
portfolio, with the corporate matrix as the
strengthened masthead of the other busi-
ness brands.
The goal is to succeed in having FCC’s
proposal perceived by clients as the most
The brand
is a company asset, a
differentiating factor, and
an essential element for
the internationalisation
process
global
brand
FCC