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Training session
on industrial and intellectual property rights
As part of the essential task of ensuring
the correct management of the Group’s
brands, a training session was recently held
at the Las Tablas FCC headquarters which
was jointly organised by the Legal Counsel,
management of Corporate Marketing and
Brand, and with the collaboration of the
Garrigues law firm, under the heading “Inte-
llectual and Industrial Property: brands and
dominions”.
Representatives of all of the Group’s bu-
siness areas attended the sessions which
followed on the wake of the recent approval
of the new brand management methodolo-
gy by the Executive Committee on 17 De-
cember and detailed in the document “Po-
licy for creating, registering, and managing
brands/denominations”, which document
is available in intranet.
Several presentations
Various presentations were made during
these sessions. Juan Pablo Merino, mana-
ger of the Corporate Marketing and Brand
Department talked about the importance of
globalisation of the FCC brand as support
for the Group’s new Strategic Plan. Cristina
López Barranco, manager of the Mercan-
tile Department of the Legal Counsel ex-
plained the need to protect the brand and
how to achieve this goal by applying the
measures detailed in the “Policy for crea-
ting, registering, and managing brands/
denominations”. The Garrigues IP law firm
collaborated at the training session. Fer-
nando Rubiano and João Miranda de Sou-
sa described the main industrial and inte-
llectual property rights (brands, commercial
names, designs, models, patents, etc.) and
the importance of legally protecting our
brand, contemplating the legal aspects to
be considered in designing and developing
the brand internationalisation strategy.
The objective of this training session was to
inform all of the Group’s business areas on
the importance of working together to pro-
tect and to apply the FCC Brand correctly
as basic aspects for improving commercial
activity and driving the internationalisation
process as contemplated in the Strategic
Plan.