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for creating, registering,
and managing FCC brands
FCC has a new brand-management
methodology which was approved by the
Management Committee on 17 December
and described in the document “Policy for
the Creation, Registration, and Manage-
ment of Brands/Names”.
This unified management policy for indus-
trial property rights is necessary in order to
protect the corporate image and the repu-
tation and to protect the rights of the FCC
Group vis-à-vis third parties.
The Corporate Department of Corpora-
te Marketing and Brand, the Corporate
Communications and Corporate Gover-
nance Department, and the Mercantile De-
partment of the Legal Counsel Corporate
Department will be in charge of coordina-
ting and managing the new regulations that
are being implemented.
New
policy
This methodology is part of the new Strate-
gic Brand Management policy (GEM, Spa-
nish acronym) which purpose is to maintain
the coherence of the Group’s identity and
generate greater brand value. The appli-
cation of this methodology is mandatory
throughout the organization and should be
taken into account in the following cases:
•
Whenever a new company is created,
either in Spain or in any other country
in the world.
•
Whenever FCC or any of its Group
companies opens a new office
(branch, agency, or permanent esta-
blishment) in another country and wis-
hes to add a local name or reference.
•
When the Company holds a majori-
ty stake in another company or is its
principal manager.
•
Generally, whenever it becomes ne-
cessary to name a company or acti-
vity within the FCC Group, either as
a consequence of the incorporation,
acquisition, or a merger or because of
changes affecting its internal structu-
re.
•
Whenever company activities are to
be carried out under the “FCC” and/
or other Group brands.
To download the document, click on the
following link:
Policy for creating and registering FCC
brands