Page 14 - FCC-N16-eng

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Citizen Services-lntelligent
Services Forum
ln search
of positive
synergies
Thanks to FCC’s participation in the Smart
City Expo World Congress, held last Nov-
ember in Barcelona, the preparatory se-
minar for the Citizen Services Forum was
organized.
This Forum is born with the intention of be-
coming a place for the exchange of ideas,
of debate and analysis of situations, as part
of the FCC repositioning process. Various
professionals from different company busi-
ness areas will be participating, guided by a
dynamic exchange of knowledge and team
work.
It will be a space for bringing out, stren-
gthening, and seizing the synergies among
all the business areas and aligning the
company’s messages and communication
to our activity as a Citizen Services Group
so as to achieve a coherent image and the
desired brand perception.
Prior to starting this initiative on a regular
basis in 2013, a preparatory seminar was
held in Barcelona. Its objective was to de-
fine the needs and adjust the contents dis-
cussed in the different Forum sessions.
The topics discussed in the Forum included
the brand, the Brand Academy, contents
Various professionals from the Company’s
different business areas will be participating in the
project, driven by a dynamic exchange of
knowledge and team work