Basic HTML Version
o r p o r a t e
First work phase
After completing the first work phase, the
following documentation has been deve-
loped:
n
First Brand Guide. Distributed and the
Management Convention 2012, the
guide is being currently updated.
n
Policy, approved on 17 December by
the Executive Committee, for creating,
registering, and managing the new
brands/names that will be distribu-
ted throughout the organization. This
policy will be mandatory for the entire
group and should be taken into ac-
count in the following cases:
n
Whenever a new company is founded,
either in Spain or in any other country
in the world.
n
When FCC or a Group company
opens a new office (branch, agency,
te the single brand within the Group by rai-
sing awareness and increasing integration.
This is carried out through multidisciplinary
groups made up of company employees so
as to ensure that the in-house public be-
comes an active part in this transformation
process. It will be aligned to the SBM team.
These multidisciplinary teams will participa-
te in the periodical meetings to be organi-
zed in various geographical regions.
They will be in charge of providing informa-
tion on the Group’s Single Brand at their
respective areas, departments, companies,
creating a feeling of belonging, understan-
ding, and active acceptance in their su-
rroundings.
To achieve this goal, the Brand Academy
will use a series of tools, such as in our in-
tranet, magazine, and several timely cam-
paigns, to facilitate a point of encounter
where these Brand Angels can inform on
the progress achieved and conclusions.
or permanent offices) in another cou-
ntry and wishes to add a local name or
reference.
n
When one has an interest in a com-
pany in which the Group is the majority
shareholder or its principal manager.
n
In general, whenever it is necessary
to name a company or activity within
the FCC Group either because it was
founded, acquired, or is the result of a
merger or an internal structural chan-
ge.
n
Where company activities are conduc-
ted under the corporate “FCC” brand
and/or other Group brands.
n
Report on the registration of the FCC
brand worldwide, done by the Legal
Department to record the current cor-
porate brand situation at the global le-
vel.