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n t e r v i e w
Kristian Dales,
Head of Marketing and
Communications,
FCC Environment
The brand, an
asset
for competing
in international
markets
Kristian Dales has wor-
ked in marketing for 15
years, having joined FCC
Environment in Novem-
ber 2011 from within
the recycling and waste
management industry.
He has previously held
senior business-to-busi-
ness marketing roles with
ATS Euromaster part of
the Michelin Group and
Wolseley plc, the world’s
largest specialist distribu-
tor of plumbing and hea-
ting products.
FCC Environment may not be a name you have
heard before: it is a new name within
the FCC Group portfolio and comes from the
rebranding of our British Waste Recycling Group
(WRG) and Focsa Services businesses. FCC
Environment’s head of marketing and
communications Kristian Dales talks to us about the
rebranding process, the company’s
strategy and about synergies between different
parts of the group.
Kristian, can you just briefly introduce FCC
Environment to us? What are the services
you offer, the area you operate and your
strengths?
Bringing together Focsa Services and Was-
te Recycling Group (WRG) to form FCC
Environment is about far more than a new
logo. It is a major step in the development
of the business as we further align oursel-
ves to meet the targets of FCC Group. A
huge challenge of the rebrand was to en-
sure that everybody knows what FCC En-