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Business
Bologna chooses Cemusa
to revamp the city’s image
This agreement contemplates the insta-
llation and operation of over 425 outdoor
communication panels in various formats
during a period of at least nine years. These
panels will be installed throughout the city
including the historic district and the major
roadways.
CEMUSA thereby contributes to the plan
devised by Bologna City Hall which aims to
revamp the city’s look by harmonising the
different types of advertising formats and
reorganising outdoor communications.
This operation has enabled CEMUSA to op-
timize the commercial value of each of the
available locations, placing at the disposal
of its clients a unique and highly visible so-
lution that ensures unsurpassable adverti-
sing coverage throughout the city, including
the historic centre, of the best kept in all of
Europe.
Bologna’s citizens and visitors will also en-
joy a communications vehicle that improves
the street furniture and fulfls the city’s urban
design expectations.
According to Eric Marotel, the Managing
Director of the Group, “this agreement re-
presents a major boost to the consolidation
of city furniture in Italy as a communication
format that is increasingly appreciated by
the community owing to its valuable contri-
bution to a city’s revamped image”.
Thanks to CEMUSA, since 2005 Bologna has been enjoying street elements that
comply with the highest quality standards and boas top-level design created by King
& Miranda, one of the most internationally successful industrial design studios.
Capital of the Emilia-Romagna north Italian region, Bologna is a vibrant university city
with an intense cultural, economic, and intellectual life that has succeeded in combi-
ning tradition with the modernity.
In addition, thanks to its geographic location, it has evolved into a major communica-
tions hub in northern Italy and is the home of several major mechanical, electronics,
and food industries.
This wealth and economic importance has made it one of cities in Italy most sought-
after by advertisers.
Since 2005