We are FCC - Nº4

the preparation of a diagnosis of the users’ perception of street cleansing service. This will help implement im- provements to the service and to the municipal services department itself. The project counts with the collabo- ration of the trade establishments (shops and catering) in the Calle Ma- yor in San Sebastián which, by joining the initiative, will act as its prescribers and promoters of best environmental practices. Pilot project in San Sebastián to promote responsible environmental behaviour among the public FCC Medio Ambiente has started the SICCAR initiative (service to pro- mote environmentally responsible public behaviour), developed by its Gipuzkoa-Navarre Branch and its Coordination and Development De- partment in collaboration with the Tec- nalia Technology Centre. This initiative is framed within the search for ideas launched last No- vember within the SmartKalea project, which is led by the municipal local de- velopment company Fomento de San Sebastián-Donostiako Sustapena. The SmartKalea project aims to im- plement smart solutions in specific geographical areas with an innovati- ve public-private collaboration model that integrates all the agents co-exis- ting in the area of a city from a smart perspective – the public, businesses, technology companies and municipal departments. Community involvement The SICCAR pilot initiative joins the replicable best practices being pro- moted from FCC Medio Ambient wi- thin the value chain in order to bet- ter understand and connect with the needs of the public and to drive chan- ges that promote a cleaner, smarter and more inclusive development. Through SICCAR, the aim is that so- ciety participates proactively in impro- ving the street cleansing in the Calle Mayor in San Sebastián, encouraging environmentally responsible beha- viour in a playful and innovative way through the ICTs, in this case through the SICCAR application (www.siccar. eu) that incorporates gamification and public perception techniques. The data obtained with the application will allow the effectiveness of aware- ness campaigns to be measured and • Greater public awareness. • Use of ICTs as new communication channels. • Improved cleaning of the Calle Mayor. • The efficient use of resources (wa- ter and power) in urban cleansing • Social participation. • Satisfaction with the street cleanli- ness condition. • Cleansing service quality indicator. • Integrated SICCAR indicator (parti- cipation + quality). Benefits of this initiative for the public Main indicators of responsible behaviour: Calle Mayor of San Sebastián. R E S P O N S A B I L I T Y R E S P O N S A B I L I T Y 40