u s i n e s s
Committed
to the environment
As a company committed to the envi-
ronment, CEMUSA is a pioneer in pro-
viding eco-efficient solutions to cities.
In 2007, it launched the first automated
bicycle sharing system with the aim of
helping cities to reduce air and noise
pollution in city centres and fostering
sustainable mobility by integrating this
clean transport into the overall public
transport offering.
This is CEMUSA’s fourth automated
bicycle sharing system project, after
having implemented this system in
Pamplona, Rome and San Sebastian.
CEMUSA has been present in Malaga
city since 1989, with the contract for
the supply, installation, maintenance
and operation of advertising for bus
shelters and other advertising media.
In parallel to this contract, in 2000
CEMUSA signed an agreement with
AKIMA (Professional Association of
Newsagents and Others of Malaga)
and with each newsagent to carry out
the advertising of the city’s newspaper
kiosks.
These contracts have changed the
city’s image, with contemporary de-
signs that provide the image of a city
that is committed to the environment
and sustainable mobility.
The Malaga Town Council is carrying out a
project to improve the city’s public transport,
with the imminent implementation of an
automated bicycle sharing system that will
supplement the city’s current offering.
This project forms part of the street furniture
contract that CEMUSA arranged with Mala-
ga Town Council in 2006 and will include a
total of 400 bicycles and 600 anchor points
in 20 stations that will be installed in 2013
and 2014.
The system’s main objective is to supple-
ment the city’s urban mobility so that users
can pick up a bicycle anywhere near a stop
and ride to their destination, where they can
drop off the bicycle at another station.
To enhance the users’ safety, the pick-up
and drop-off stations are located near the
city’s bicycle lane network so that users can
use this mainly in their trips.
The service will be available every day of the
year from 07:00h to 23:00h in pick-up or
drop-off mode. From 23:00h, it will only be
available in drop-off mode.
Users can join the system by registering in
person at the points designated by the EMT,
and the EMT bus pass will provide access
to the system. Users with an EMT pass can
also join the system by registering on the
EMT’s website. Registration will be free in
the first year and only the 5 euros per year
will be paid for third-party liability insurance.
The system’s objective is to have maximum
bicycle rotation so that a larger number of
citizens can benefit from it. The first half hour
is free and the rate approved by the EMT will
be applied to the extra time.
CEMUSA launches an automated bicycle-sharing
system in Malaga to complement the city’s
public transport offering.
CEMUSA
installs an automated bicycle
sharing system in Malaga
