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This past Christmas, FCC launched the
“From junk to toy”, campaign, a sustainable
initiative for transforming waste handled by
the company into toys.
With this initiative, and in collaboration with
the Zuloark architecture firm, FCC designed
FCC converts
toys
ten prototypes of different toys using the
materials generated every day which are
collected by the company’s business areas.
These include the figure of a dragon made
with cardboard, a racing car with wheels
made of bottle caps, a hedgehog made of
detergent containers and brushes, or a “vu-
vuzela” horn made with a funnel.
The ideas materialised thanks to the un-
selfish collaboration of FCC employees
who participated in making the toys using
waste arriving from the company’s recycling
plants. Nearly 1000 toys were produced
and were sold in a few hours through the
website designed specifically for this initiati-
ve (www.detrastoajuguete.es).
In order to disseminate the work being ca-
rried out by the company, the initiative’s
junk
The Dragon Don Don, made of
wood or cardboard; Gusatapón
and Bólido Loco are some of the
choices, among other toys, jointly
with Muñeco Dosojos, Vuvuzela,
the lightbulb Flora Florita and
Robotteitor.
into