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Under the slogan “We are FCC” the Citi-
zens Services Group celebrated last 17
April in Madrid its 3rd Management Con-
vention with the participation of nearly 400
executives. An informal dinner was held on
the evening prior to the convention with the
presence of the Group’s core shareholder
and vice-president, Esther Koplowitz.
José Manuel Velasco, managing director of
Communication and Corporate Responsi-
bility made a brief introductory speech to
explain the format, which consisted of four
round tables and with FCC’s Principles as
the leitmotiv of the event.
Baldomero Falcones, chairman and CEO
of FCC inaugurated the convention in the
round table discussion on “The current si-
tuation, challenges, and strategies of FCC”
with an opening speech on the economic
scenario, the opportunities, and the streng-
ths of the Group. The chief executive of the
Group described the strategic priorities and
the short-term objectives: collect the money
owed by Public Administrations, restructu-
re Cementos Portland Valderrivas, defend
the market share in the services segment
in Spain, profitable international expansion,
and the way of finding new formulas and in-
ternational financial partners to grow in the
core business.
Internationalisation and Proximity
“Internationalisation and Proximity” was the
theme of the round table in which Alejan-
dro Cisneros Müller, deputy managing di-
rector of FCC’s Construcción America and
Transport area acted as the moderator. At
the same round table with Cisneros was
Paul Taylor, president (WRG) and Kenneth
The
Principles
are the key
highlights of its
3
rd
Management
Convention
FCC
A group
that stands out for
“doing things well”
and that believes and
is committed to
integrity, efficiency,
and proximity as its
most important signs
of identity