Page 17 - FCC-N7_eng

Business

Cemusa Tec stirs up the world of

digital communications at points of sale

The new brand is born in Portugal to provide points of sale with global “turnkey” solutions which allow

for customer satisfaction and increased sales through

the eficient implementation of technological and innovative solutions.

CEMUSA TEC was successfully presented last May 10 in Lisbon to the main speciali-zed media in the industry, media agencies and other CEMUSA Portugal clients.

Though CEMUSA already boasts an attrac-tive range of digital urban products in Ma-drid, Barcelona and New York, CEMUSA Tec seeks particularly to energize points of sale through the added value provided by digital communication: dynamism, fexibility,

immediate and remote content updating, and a greater visual impact.

Among the solutions which may be better received by customers are video walls and digital showcases, but the range of formats and possible confgurations is practically unlimited.

The aspect that makes CEMUSA’s offering different from the rest is that these projects for points of sales can be personalized and offered under a turnkey formula under a renting arrangement.

In this way, brands beneft from a compre-hensive service which ranges from the se-lection of the most suitable technologies for each specifc site, civil construction Works, the installation of equipment, content ma-nagement, and maintenance and warranty.