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Social responsibility

Once again, Cemusa participated as part-ner and contributed space in more than 4,500 bus stops and kiosks in Spanish ci-ties to the international organization WWF for the largest campaign ever in defense of the environment which took place on 26 March.

Earth Hour 2011 beat all records, and more than 135 countries and 4,500 cities around the world participated. In Spain, 250 cities joined this initiative and turned off the light of their monuments during one hour as a symbolic gesture in the fght against climate change.

Cemusa

participates once again in

Earth Hour

Earth Day wants governments, citizens, and companies to get involved in a joint ac-tion to call attention to the effects of global warming and demand that political leaders take actions to control CO

2

emissions.

In keeping with its socially responsible po-licy, FCC is committed to the fght against climate change, one of the preferred gui-delines in its corporate responsibility mas-

ter plan. As a citizens’ service Group, FCC aims to acquire voluntary commitments to environmental responsibility and promote initiatives the objective of which is a clear reduction of the impact of our activities on the environment.

Cementos Portland Valderrivas

celebrates

On 14 April and coinciding with the fourth Tree and Aggregates day, the aggregate business unit of Cementos Portland Valde-rrivas organized an environmental event at eight of its mining operations in which 306 students helped to plant more than 500 trees and shrubs in restored areas. The Trees and Aggregates day is an initiative sponsored by the Image, Environment, and Regional Planning Association of Aggre-

trees and aggregates day

gates Manufacturers (ANEFA, acronym in Spanish) with the collaboration of the As-sociation of Cement Manufactures of Spain (OFICEMEN, acronym in Spanish).

This is one of the campaigns that the Uni-ted Nations Environment Program (UNEP) it its Good Practices Guide: Quarries and Biodiversity, considers exemplary, and it is also part of the European “European Mine-rals Day” campaign.

The main objective of this initiative is to increase awareness of this activity and to bring this issue closer to the community and to instill in children the importance of caring for and respecting the environment.

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